Augmented reality (AR) has developed and progressed from merely a science-fiction trope to a science-based reality. It has the potential and capability to transform and restructure different industries as a whole in the next years.
And due to recent advances, AR has become more accessible and affordable, allowing more and more people to experience AR applications through desktops, tablets, and smartphones.
The rise of AR and VR has boundless implications for creatives and designers across business verticals. Designers are starting to take advantage of AR to provide excellent user experiences. In this post, we will discuss how augmented reality will change web design over the next five years.
What Is Augmented Reality?
Augmented reality is different from virtual reality. Virtual reality entails a thorough immersion experience that allows users to feel like they’re out of the physical world. Users get to interact with the virtual environment as they would in the physical world. While there are numerous applications of AR, in general, they have one thing in common: AR is about blurring the physical/digital boundary by overlaying or “augmenting” a non-digital reality with digital assets and insights.
Augmented Reality in Web Design
With less possibility for lapses compared to wearable technologies, AR is beginning to optimize user experience on mobile and desktop. Web designers have been putting AR into action in recent years. They’re taking advantage of smartphone cameras or webcams to encourage users to engage with product and services.
For example, in fashion retail, AR can be used as a virtual dressing room. Customers can point their smartphone camera toward themselves and try out the outfit in a convenient manner. In fact, JCPenney is already implementing this impressive technology. Some eyewear retailers are following suit.
AR for Web Designers
AR applications for web design have come a long way thanks to the creation and development of compatible plugins like WordPress VR. This type of plugin lets web designers upload 360-degree videos to their sites.
With AR becoming readily available, designers will continue to leverage the technology in mobile UIs. The shift will provide users with an increasingly affordable option that significantly enhances their browsing experience.
AR for Digital Marketing
Entrepreneurs and marketers alike must be great storytellers. Augmented reality will surely bring the best out of your digital marketing and advertising to life. With this impressive technology, users can interact and engage with what you are selling before they decide to purchase it.
According to Entrepreneur, AR provides a good way to showcase products to users. AR opens the door to building simulated environments around your products that drive more user engagement.
Marketers can create a world that encourages and stimulates the users to engage, cooperate, and experience the service or product themselves. For example, consider the 360 degrees Lipton tea video below: