Flipkart has started rolling out its video streaming service in India in bid to take on Amazon India, which offers Prime Videos, Prime Music and Prime Reading as a part of its premium subscription plan in India. The move follows the announcement earlier this month that the company was planning to launch its video streaming service in the country soon.
“Our video content offering is focused on three primary aspects, keeping in mind our understanding of the market: free, curated and personalised. We believe that our customers shouldn’t pay extra for premium content and hence, our offering is different from anything else that is currently available,” Flipkart Head Growth and Monetisation, Prakash Sikaria, had said in a statement to PTI.
Now, the Walmart-owned Indian e-retail giant has started rolling out its video streaming service as an update on to its Android app. Flipkart users can download the latest version – version 6.17 — of the app on their Android smartphones to use the company’s newly introduced video streaming service.
To watch videos via Flipkart, all you need to do is follow these simple steps:
1. Open the app and tap on hamburger menu on the top left corner of the app.
2. Tap on the Video option after which you will be asked to select at least 3 videos.
3. Once you select three videos, tap on Continue option, following which you will be directed to the main menu of Flipkart’s Video streaming service.
Here, you will find that the content is divided into three tabs. All tab, where you will find a mix of movies and shows that are classified based on genres and popularity, the Movies tab, where you will find movies segregated on the basis of genres and the Shows tab.
Flipkart Video shows a brief summary of all the shows and movies on its platform and it comes with functionality that allows users to select video quality (auto, good and data saver), jump the video 10 seconds ahead, turn the subtitles on or off and skip to another episode of the show – that are a standard in other video streaming platforms including Prime Video and Hotstar. The Indian e-retailer, at present, is offering content from services such as Voot, Arre, Viu and TVF.
It is worth noting that apart from its video streaming service, flopkart has also introduced a new Ideas section in its app that is aimed at helping users make purchase decisions. “Flipkart Ideas aims to inspire users by helping them discover new products and brands through credible information and bring forth ideas that help consumers add new purchases seamlessly into their lives,” Flipkart wrote in its official press release.